Just be sure to keep one important point in mind: These apps mine your profile for interaction. But you'll find a rotating and ever-increasing list of gems that do things like mine your status updates for the words you use most. Typing the word "statistics" into the Facebook app directory returns a long list of traffic tracking apps, similar to Facebook Insights. So many designers toe this line, bringing you right up to the edge of something resembling actual knowledge. And they also know that Facebook has strict privacy rules forbidding it. Tim Robberts/Getty Imagesĭesigners know there's a market for Facebook apps that allow you to see who views your profile. The only way to know for sure who's viewing your Facebook profile is to actually see them do it. The good news is that Google has been kind enough to provide detailed instructions for doing that, as well as using tracking services on other social networks like Twitter. This requires a number of steps to integrate Google Analytics with the particular page. First set up a Google Analytics account, and then add a new profile for your Facebook fan or business page. This bad boy allows users to get finite data, like date, time and location, about visitors to their pages.
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With a little finagling, you can also can install the gold standard of Web-tracking services, Google Analytics. Simply set up an account, and Webtrends will return somewhat detailed analytics about the number and type of people viewing your Facebook business or fan page. One place to go for analytics is outside data monitoring sites like Webtrends. If you want more full-featured analytics, you're going to have to get a little creative. There's also a 48-hour lag in the information provided, meaning you can't use it to figure out who's looking at your page, say RIGHT NOW. For example, Page Insights are only available to pages with more than 30 likes and only provide demographic info once at least 30 visitors from the demographic have visited the page or post. The problem, for those who want to stalk the stalkers, is that the company has imposed some limits intended to make it more difficult to determine precisely who's viewing and clicking your page and clicking your posts.
It's already in the Facebook app directory, so simply search for it within Facebook, and you can have it installed with a couple of clicks. Among other metrics, Insights tells users the number of people who like their page, how many people see a post and how many people clicked the post. Profiles, which are supposed to serve simply for social functions, don't.įacebook Insights is the easiest way to get a handle on your business or fan page traffic. allow business and fan pages to use varying kinds of analytics that allow operators to monitor page traffic and see where it's coming from.
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